Sunday, August 15, 2010

Penny Per Click Google AdWords Review - Does it Really Work?


With all the hype and deals and "make millions of dollars overnight" the Internet sometimes feels like a vast land of nonsense and fly-by-night offers. These offers sound great, but do they help you? Is it worth your time and effort to even look into them?
There are some very experienced, smart people that spend huge amounts of time configuring ever better ways to make money online. Some of them, in my experience, work wonderfully. Other offers are better left alone. This is what my 10 years of Internet marketing trial and errors have taught me.
This article is a review of my experience testing out the reality of getting one cent per click Google AdWords. Right upfront, it can work if your service or product is sold on a national rather than a local scale. If you are selling home cleaning services in your local area you're better off taking the time to earn links from as many local websites as possible. Why? Because nobody in Alaska is interested in getting their house cleaned from you if you work in Toronto, Canada.
On the other hand, if your cleaning business has a shippable product, such as a new improved floor mop that speaks when some floor dirt has been missed, that is a different story. This product can be sold on a global scale.
But for most of us, we want to get lower-costing Google AdWords clicks, and if we can get them for a penny per click, that would be fantastic. Again, it is possible. It takes about one solid day to set it all up, and you will need a moderate amount of experience about keywords and a normal amount of writing experience. If you have problems sending an email or linking a URL to your website, then you will need to get some help. It is all quite simple if you understand the format.
Getting Google AdWords at a penny per click might produce a large amount of clicks, or people clicking to your website, but it might not always create useful clicks. If 2000 people click to your website but only 1 of these clicks is actually from a targeted potential buyer, all the other 1999 clicks are for nothing. If you receive 2000 Google AdWords clicks for a penny per click (20 bucks cost to you) and you sell a product for $40 - it can be worth your time
We also must keep in mind that when someone goes to your website, based on these potential Google AdWords penny per clicks, if your website doesn't convert your visitors, in other words if your website is not professional enough or convincing enough to sell your product or service, all the clicks in the world, whether a penny or not, will never make you a dime.
Conversion is extremely important for any cost per click system. Facebook has a cost per click system and Google can be used for a penny per click (if done properly) and the possible clicks to your website may be gigantic - but converting your visitors to trust you and to take action is the REAL bottom line.
If you visited a website selling a high quality dog grooming brush and the website lacked a photo of the dog brush, with no guarantee, and no contact information would you take action to purchase the dog brush?
Of course you would not!
Conclusion: Getting Google AdWords for a penny per click is possible and it can be extremely profitable for your service or product. Test it out on a small scale first. If it works, think big.

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