"The Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes" by Perry Marshall is a phenomenal book. The book is well written, well organized and easy to follow. The information is action packed and leads you step-by-step in creating your own profitable Google AdWords account.
In his book, Mr. Marshall provides great tips and insights. Some of the key things you will learn include:
1. How to Build Your Very Own Google Campaign from Scratch - the Right Way. You will learn how to tell if a market is for you. You will see how to set up your campaign and tweak it for maximum effectiveness.
2. How to Pay Less and Get More Clicks - See how to organize your campaign and use split testing to determine which ads are producing the best results. Find the best keywords and how to eliminate keywords that aren't working.
3. How to Develop High Quality Keyword Lists and how to Craft Killer Headlines - Perry will teach you how to "research" keywords and get rid of visitors who waste your time. You will also discover how to write "killer" ad copy that grabs your visitors attention and begs them to click your ad.
4. How to Develop Your Very Own "Unique Selling Proposition" (also known as USP) - Discover how to create your very own USP. Perry will teach you how to create a "catchy" one sentence USP that tells customers what separates you from the competition and why they should do business with you.
5. How to Measure Performance - You will learn how you can track performance for your ads. Find out which ads are making your cash register ring and which ones are draining your bank account. Discover how much it costs to acquire a new customer and what your "visitor value" is.
6. How to Beat Your Competition - Learn how you can stay one step ahead of your competition, even in a tough competitive category. You will learn how you can increase your campaign effectiveness by marketing offline, creating an email campaign and building a "back end" sales funnel.
7. And so much more!
I can truly say that this 306 page masterpiece is one of the top 3 business books I have ever read. If you are trying to establish or improve your online presence, you need to pick-up a copy of this book. You will get back your $24.95 investment (retail price) in no time.
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