My First Website - AdWords

Search engine optimization or SEO is a very popular method to bring traffic to any website. This method, if successful, can bring free traffic from search engines like Google, Yahoo or Bing. The disadvantage of this method is huge competition for many keywords and unpredictability of ranking algorithms. The effects of SEO activities are not immediate and there is no guarantee for success. Fortunately, there is an alternative way to bring traffic to any website regardless of the competition.

Google runs an advertising system where advertisers can create ads which can be displayed at various places. The most desired advertising place are search results. When Google displays results for particular search phrase it displays relevant pages on the left side and related ads on the right one. The beauty of this system is that all displayed ads are related to the search phrase. This is a big advantage because whoever sees the ads sees something that is related to what he is searching for. Of course, the ads are displayed because AdWords users have specifically targeted these search phrases. All AdWords users have total control over where and how the ads will be displayed.

AdWords advertising is useful when you are willing to invest some money to get quick traffic to your website. If your site is new then it is probably not present yet in the search results. And even if it is present there it may not appear on the top of search results. Therefore, you need some quick way to attract visitors to see your offer.

The disadvantage of this advertising system is that you have to bid for each keyword. The one who offers more money can have ads on top positions. The same as with search results and the number of clicks applies also to the AdWords ads. The higher you are the more visits you will get. But in order to be on the top you have to pay more than other advertisers. In some competitive market niches this means that you will have to pay few dollars or even more for each click on your ad. If you are selling expensive stuff then this is probably not a problem but in many cases your advertising budget will be limited.

AdWords is a fantastic system for online advertising. In addition to web search you can advertise on many user websites where owners have published Google ads. This system for publishers is called AdSense. The combination of web search and user pages provides a great platform to get targeted visitors to your website.

An example of AdSense ads is the Empty Vacuum website. The origin of these ads is the AdWords system where advertisers have chosen to display their ads on user pages. Google takes care to display ads related to various legal topics.

Five Simple Ways to Improve Google AdWords Campaigns For Small Business

So you decided to test out a Pay Per Click Campaign online with Google AdWords... that is great! Pay Per Click (or PPC for short) is a quick, easy, and mostly inexpensive way to market your business online to an audience seeking information about the products/services you offer. There is a science to getting the best bang for your buck...but I will not bore you with all the details. Most small business owners will pick a price, let's say $100, that they are willing to spend each month; they will create one generic ad sliding in as many of their products as possible; pick a few keywords that they think are correct; point the ad to the main page of their website....and VOILA....get a few hits per month and they are satisfied.

Is this you?

This will work, but you are certainly NOT getting the bang for your buck. Here are FIVE easy ways to get the most out of your Google AdWords campaign, without too much effort on your part.

1. Create An Ad for Each Product Line: The beauty of Google AdWords is that you are only charged what searchers actually click. Google prefers (and rewards) you for being specific. Let's say you are a used car dealer and you sell only Cadillac Escalades and Ford Fiestas (strange, but go with it). Instead of one ad touting your inventory of "best used cars" in the area, you create two ads, one highlighting Cadillac Escalades (touting luxury, etc) and the other discussing only Ford Fiestas (highlighting cost). When a searcher types in "Escalades" and sees your ad with the exact word, they are more likely to click on it, as opposed to a general "Used Cars, all makes and models" advertisement. Google allows you to create many ads, so create one to start for each separate product or service you provide. After a few weeks, you can see the difference. You can also optimize and play with the messages, but that is for a different article...
2. Price: The great thing about Google AdWords is that you don't have to spend a fortune to be found. Pick a comfortable monthly price, like $100 per month for a small business. This advertising medium, however, is not a "set it and forget it" type of deal. I recommend you check the analytics of your campaign at least once or twice a week. If you see some of your ads floundering, you can change the message, optimize the keywords, or change the landing page. Also, if you see that your ad is being clicked, but not translating to sales (in the form of online sales, or emails /calls to your business), you may want to consider updating the content on your landing page with a defined "call to action".
3. Keywords: We could spend a lot of time discussing keywords, but I will give you the quick and dirty. Ask your current customers what they would they would type in to search for you. Don't rely on your own knowledge and lingo - this is where you will make an expensive mistake. Think about it this way: How do regular people find you...not how do YOU find YOU. Google also has a great tool for identifying keywords by typing in your website address which you should take advantage. While you're at it, type in a few of your competitors too! Small businesses tend to deal locally. Get more bang for your buck seeking LOCAL keywords. Here is an example: I sell widgets in my store in the outskirts of a major city. I would make sure my keywords included "Widgets Major City" and "Widgets Suburb Name". The goal is to pop up on the coveted FIRST PAGE of search. Many people searching locally, will type in the name of the city too! Take advantage of this and make sure your content on the landing page follows suit.
4. The Landing Page: If there is anything I hope you as a reader remember from this article, it is this...TAILOR your LANDING PAGE! You have gone to the trouble to create separate ads, and separate keywords pertaining to those ads - you have piqued the interest of the searcher and they clicked! Instead of pointing them straight to your homepage, send them directly to the page with the product/service you were advertising. It is a logical connection for the searcher (and you, the advertiser) since you now have an interested, qualified buyer going straight to what they were seeking. Please remember on each page of your site, especially landing pages for PPC campaigns, to include an OBVIOUS call to action. Whether it is to purchase online, pick up the phone, or send an email, MAKE IT EASY for the searcher to purchase from you!
5. Relevance: The last four points all leads to relevance in searching. Google rewards your good advertising behavior by moving you up the ranks (position) based on how much you spend and how relevant your ads, keywords, and landing pages are to searchers. If you follow steps 1-4 above, and your direct local competitor spends double what you do but didn't follow these easy steps --- odds are your competitor will be positioned lower than you in the paid search section....

Spending less and getting more than your competitors is the beauty of Pay Per Click campaigns with Google AdWords. And, that my friends, is what I call getting the bang for your small business buck!

About Irma Davila: Self-proclaimed "marketing diva," Irma began I.D. Marketing & Events in 2010 after too many years of simply not being "the boss." She spent ten years perfecting her craft from grassroots lobbying, public relations, event sponsorships, and online promotion to networking her tail off. Irma's marketing savvy extends from full-scale events to new media strategy and community relations in the Brandon area and beyond. She treats her clients like family, with personal and unique attention most other firms would never dare attempt. Fun Fact: Irma is notorious for wearing polka dots and loves singing karaoke.

Online Advertising Alternatives to Google AdWords

When you are first starting off with your online business, spending $30, $40, $50 or even $100 a month for advertising may not be the best option for you. Google AdWords can get you good results by allowing you to pay per click advertisements. The problem arises if you are in a very competitive market and are competing with other bidders for good advertisement placement.

Another disadvantage to starting off with Google AdWords is that although you can set a daily budget with your AdWords account, you are looking to spend an average of at least $30 per month, for your advertisement to display. Also, clicks do not necessary result in a sale or an opt-in.

Unless you've designed your Google AdWords account to target a very specific product or service that people are actively searching for, which in turn results in successful conversions, you may be potentially playing Russian Roulette with your money.

Now don't get me wrong, Google AdWords can be a VERY effective way to generate business. But like I said before, when you are first starting off, other alternatives to advertising may work very well for you and keep you in line with your advertising costs.

My suggestion is to try these options out and if they work for you, great, if not, little to no money is lost and you can look into other options.

Note: It can take a few weeks for your advertisements to begin showing up in the search engines, so give it some time before trying new options.

Here are three advertising websites to look into:

USFreeAds.com-

You can post advertisements for free. However, you can upgrade to Gold membership for $10/year. If you plan on doing lots of advertising, or would like to have additional options like use of the html editor, ability to use PayPal, and upload up to 12 images, I would suggest upgrading to Premium Membership for $9.99/month.

Backpage.com-

This is another advertising site that allows you to post for free. If you want your advertisement to always show up on the main page for your category, I would suggest upgrading to a paid version for as little as $4.00/month.

Craiglist.com-

We all know the popularity of Craigslist. Many people are not aware that you can post your website under their 'small biz ads' section. You cannot post images, but it allows you to include your link which will in turn provide you with a strong backlink for your site.

Here are some key tips when posting your advertisements:

1. Include your keywords in the title

2. Make sure you include a link to your website/blog in the description area

3. Have a call to action

4. Bullet-point the benefits of your products or services

5. Offer an incentive for the person to click on your advertisement, like a free eBook being offered or a FREE 15 minute consult if you are a coach or consultant.

All of these sites have great ranking with Google and placing ads with these sites can generate great results with your website or blog. They have worked well for me and I hope they do the same for you.

How Does Google AdWords Help Your Online Business?

First off, Google is one of the biggest internet systems that is still being upgraded to fit our growing demand for instant communication with the world wide web. AdWords is as simple as the word itself. "Ad" as in advertisement, and "word" as in an advertisement word that is relevant to your "ad". Simply put, ad+word.

An "ad-word" is used with Google advertisement. It is an opportunity for you to get your "ad-word" out to the global community at in instant. But this a paid advertisement campaign that if not done right could damper any budget. But used correctly, and it will astonish the growth of any business.

So, how can you use it to launch an advertisement campaign to help your online business?

Go to Google's website, and notice the search engine bar. This is where people who want to find out about anything that they want, would type in the words relevant to their inquiry.

Let us say that you type in the word coats. the search engine results come up with a page of all kinds of coats, but if you notice, there is the highlighted advertisement on the top of the page, these are sponsored links. This is where your paid advertisement will appear when someone types in your "ad-word", which in this case will be coats. Also there is a column on the right hand of the page that are also sponsored links. These are called paid per click ads, where you would pay about .50 cents-$2.50 every time someone clicks into your ad. You would be able to choose which column that you prefer. The other advertisements you see on the bottom of the left column are the natural or organic searches.

It is important to remember that Google will reward your advertisement ad-word according to its relevance. So be more specific about the product that you are selling. Let us say that you are selling leather coats. By including the word "leather" so it would be "leather coats", Google will more than likely move your ad up to the top of the list, and you may be spending less on your pay per click campaign.

If you would like to start a campaign, first you would need a g-mail account. Then go to Google and sign into the AdWords account, confirm your email account, and your ready to launch your Online Business campaign.

Now you can either come up with some keywords (ad-words) or go back to Google and type in the free keywords in the search bar. There you would find a free keyword suggestion tool. Enter your related keyword(s) and press the hit me button. Pick some well related keywords. Now, go to the Google AdWords wrapper site, to "phrase match", and exact match your keywords. This will be important when setting up your campaign also.

So to help your Online Business, go back to Google AdWords, hit the create a new campaign button, enter your advertisement, enter your keywords, enter your billing information, enter your URL, and remember to keep track of your advertisement progress. Good luck to you and your business.

Gary Guzzmann has information that educates today's marketing systems and techniques, to people who want to promote a product,so they may benefit from it. The internet has been around for a mere 2-3 decades, and there is still a lot to be learned about connecting people, let alone the products to the people, all without the pressure of a sales pitch. Learn how to promote you or your business with

Some Advantages and Disadvantages of the Google AdWords Program

Google AdWords is a very cost effective and popular advertising technique provided by Google through which advertisers are able to display their products on the website and its allied sites. The tool is very popular namely because it can reach a wide number of people owing to Google's popularity.

It is also able to control the ad budget of the publishers because they pay only when some user clicks on their ads. Therefore you pay for only what you get. The ads can be created very easily and also edited at their convenience. Google AdWords is very efficient. It takes only a few minutes for the ad to appear on the screen after you have created it.

Advantages

The control of the ad completely rests on the advertiser. The pricing is based on the CPC method which means "Cost per Click". You pay only when you receive clicks. In fact, you also get to decide how much you pay. If you prefer targeting individual sites, then you can opt for Cost per Impression pricing where you pay by impression.

You can set your daily budget. This begins from 1 cent USD. You create and you manage targeted ads. You can also run the ads on the hours and days you choose. Your account will contain a list of the performance of your ads and you can edit your ads based on that.

Sites that provide advertising network are present. This increases your ad exposure thereby helping you to make better ads. Either a single or multiple ads are targeted through single or more key phrases.

There is a Help Center that assists in the maintenance of your account. Since the success and revenue of the AdWords scheme rests on the success of the advertiser therefore Google helps them by providing cost estimations and control pricing methods. AdWords is also updated continuously and all those new modifications shared with the advertiser on his account.

Disadvantages

The first disadvantage of the Google AdWords program is that it is not very helpful to budding businessmen. This means that if you are new to the business, it might take a while for you to learn the tricks of the trade. You might actually end up spending more than your income.

For instance, if your budget rests at $100.00 with $2 for every click, then very easily you might receive around 50 clicks. But this does not necessarily mean sales. In this case, it might be useful to spread the campaign over a period of at least a week. This would bring in more data and you can take a more informed stance at the end of two weeks.

Ads are generally displayed on the right side of the screen. But most people only look at the left side of the screen where the organic listings are displayed. Therefore it might not always be helpful to use Google AdWords. But once your AdWords campaign begins to work out, you might even be featured along with the organic listings on the first page. This definitely helps.

Google AdWords Traffic Secrets That Will Bring You Buyers - How to Know Which Keywords to Use

When it comes to finding buyers in your market with Google AdWords you are going to have to make sure you are focused on using the right keywords in your market. If you use the wrong ones you are going to get people to your site who are not interested in buying from you. In this article I want to show you how to find the right keywords that will send you buyers who will spend lots of money on what you are selling.

The Problem With Using All The Keywords In Your Market...

When it comes to getting more visitors to your site you have to realize that the biggest problem most people have is the fact that they can't figure out which keywords they should use. Most people think that they should use every search term they can find. They think that if they use thousands of search terms they are somehow going to get a lot of visitors to their site who are going to buy what they are selling.

You have to realize that if you do this you will end up getting thousands of visitors to your site who are not interested in buying what you are trying to sell. Most of the search terms in your niche are being typed into the search engines by people who are not interested in buying things. Not only that, a lot of them probably can't afford what you are selling anyway!

So you have to make sure you are focused on using the right strategies when it comes to finding the right search engines in your market or you are going to end up wasting a lot of money and time.

Here Is How To Know Which Keywords You Should Be Using With Google AdWords In Your Market...

First - You have to make sure you are focused on only using the ones that match what you are trying to sell.

If you are focused on teaching people how to train their dogs, you have to make sure you focus on the keywords related to "dog training." That is the best thing you can do as they already want what you are trying to sell.

Second - You have to make sure you are focused on staying away from one word search terms.

If you are in the dog training market you are going to want to stay away from the term "dog". That term will simply bring you people who are not qualified enough to buy what you are trying to sell them. Once you eliminate the terms that are not qualified and focus only on the long tail ones that are going to make sense to what you are selling, you are going to end up getting better visitors to your site.

Advanced Google AdWords Strategies You Need to Know - How to Get Your Landing Page Approved

One of the biggest problems that people have when they are trying to get more visitors to their site and make more money with this source is they can't seem to get their landing pages approved by Google! In this article I want to show you exactly what you need to do right now in order to increase the chances of getting your landing pages approved so you can get more visitors to your site with this source.

Why Google Wants You To Have The Right Landing Page...

When it comes to getting more visitors to your site and making more money with Google AdWords you are going to have to make sure you realize that you are going to have to have a targeted landing page so you can increase the amount of subscribers you get to your newsletter.

Not only that, you are going to have to make sure you do this because the better job you can do at creating a targeted landing page, the more relevant you are going to be to the keywords that you are bidding on.

The problem is that Google wants you to make sure you do it their way! If they are going to send you their visitors, they are going to want to make sure you are focused on doing things the way they want them done.

So you are going to have to make sure you do what they want even if that means you don't get as high as a conversion rate on your landing page. If you can make a profit doing things the way they want, then make sure you do it!

How To Get Your Landing Page Approved...

First - You are going to have to make sure you are focused on using a targeted landing page for every keyword that you are using in the market that you are working in.

The bottom line is that you are going to have to make sure you are focused on using one landing page for every keyword because of the fact that you can do a really good job at making sure they match each other.

Second - You have to make sure you are offering something of value on your site.

The better job you do at offering something of value on your site for the visitors that you are trying to attract, the more money you are going to make.

Google wants to see that you are giving people value and that you are not just trying to get their personal information.

The more you focus on giving your visitors value, the more conversions you are going to get and the higher quality score you are going to get as well.

Cool Google AdWords Content Network Traffic Strateg

When it comes to getting more visitors to your site with this source and making a lot of money using it, you are going to have to make sure you start out the right way and have the right strategy in place. In this article I want to show you exactly how you can start out the right way to maximize your success with this source.

The Mistake A Lot Of People Make When They Start Out With The Google AdWords Content Network...

When it comes to getting more visitors to your site with this source you have to realize that it is really easy to get started the wrong way and build a bad base in which you can grow your traffic on.

The problem with the Content Network is the fact that you can get a massive amount of visitors to your site in a matter of hours! That is a good thing if you know what you are doing, but when you are starting out in a new market, it is a bad thing because you probably are not ready to get massive amounts of visitors to your site.

So what most people do is they focus on trying to monetize all the traffic that they are getting to their site! That is fine, but if you are getting 500 or 1,000 visitors a day, you are going to be spending a lot of money to get those visitors to your site.

So if you don't have your systems in place and you are not sure how to track your conversions the right way, you are going to end up wasting a lot of money and eventually you will have to pause all your traffic.

Here Is The Best Way To Get Started With This Source So You Can Make A Lot Of Money For A Long Time...

First - You have to make sure you focus on limiting your daily budget when you get started.

If you are in the right market and set up your account the right way you can get a lot of visitors to your site. So you are going to have to make sure you focus on limiting your daily budget to an amount that you can afford to invest.

Keep it small when you get started and then as your conversion rates get better you will be able to increase it and get more visitors.

Second - You have to make sure you focus on profits from the start.

Don't believe that if you focus on growth the profits will take care of themselves. You have to make sure you are focused on making a profit from day one so you can build a base of profit and not just growth with the hope of profits.

AdWords Content Network - How to Get Google to Run Your Ads So You Can Get More Traffic to Your Site

If you have ever used Google AdWords then you know how hard it can be for them to run your ads so you can get more traffic! You can do everything the right way but sometimes they still will not give you traffic! In this article I want to show you exactly what you need to do to get them to run your ads so you can get more visitors to your site and make more money doing what you are doing.

Why Google Does Not Want Your Money!

It can be very frustrating when you create an ad campaign and try and get more visitors to your site from Google and then realize that they will not release any traffic to your site.

You can spend days of your life trying to create the perfect campaign and then turn it on and not even get any impressions on your ads. It can be pretty frustrating when this happens and it can cost you a lot of money in the form of lost potential income.

You have to realize that when this happens it is not the end of the world and there are a few things you can do to get them to give you more traffic and take your money in exchange for those visitors.

You have to realize that in a lot of cases they actually make it hard for you to get visitors from them because they want to get rid of all the people who are trying to trick them.

Here Is How To Get Your Ads To Run On The Content Network:

First - You have to make sure you are using one keyword for every ad group that you have running.

The reason that you want to do this is because of the fact that you are going to need to make sure you can make that one keyword and ad as relevant as possible. You need to do a really good job at making sure your keyword, your ad and your landing page all match up together.

If you do this you will get more impressions on your ad and get more visitors to your site.

Second - You have to make sure you are using the right bid prices if you are going to get more visitors.

The problem that a lot of people have is the fact that they don't use high enough bid prices for the keywords that they are bidding on. You need to make sure you are focused on bidding enough on a per click basis so you can get Google to run your ads.

If your bids are to low you are not going to get your ads triggered as other advertisers will be ahead of you in the positions.

Google AdWords Keyword Tool - Outstanding Marketing Tool

I want to show you five amazing ways I use the Google AdWords Keyword Tool to discover outstanding and hot keywords to work on any internet business. I want to be honest with you and unfold unto you what I do. I use 4 excellent softwares or automated tools to find excellent and hot keywords to work on the optimization of my website, all of them are free and have given me amazing results. You will be surprised on what they can do.

In this occasion I want to focus on how really helpful is the Google AdWords Keyword Tool in finding out the most important thing on any start out online business, which is Keyword Research. Keyword Research is a practice of finding and researching actual search terms that people enter into any search engine when performing a search.

Now, I will show you the five different ways I personally use Google AdWords Keyword Tool to find those outstanding keywords for my online business:

1. Market Research: I use the GAKT to find Markets that are really hot online. The way you know with this tool if a market is hot or not is to know how many times have been searched that particular keyword that is representing that hot market, like "Forex Trading", "Email Marketing", "Affiliate Marketing", "SEO", etc.

2. Top Competitor Analysis: I use the GAKT to analyze the keywords that the top competitor for that hot market is using to get top position on Google. You may use those same keywords to analyze and use them to get your top position on Google.

3. Keyword Analysis: I use the GAKT to analyze every one of the keywords a got on the Top Competition Analysis and save all of them to analyze them one by one with Keyword Corral.

4. High Traffic Keywords List: After I analyze all that huge list of keywords on keyword corral, and select the ones that have low competition, I use the GAKT to select the keywords with the High amount of monthly searches on Google. Then I use Traffic Travis to chose the very best 5 keywords that are the easiest ones to get the top position on Google with the fastest and less work as possible on SEO.

5. The Very Best 5 Keywords: finally I use the GAKT to know what will be my future amount of monthly traffic that my website will get once I get the top positions on Google using the very best 5 keywords I have selected after all this process.

Now I will love to share with you how I use Google AdWords Keyword Tool through my brand new publication on SEO. I got and amazing free report, it really is half of an eBook I`m actually selling. I am giving away to much valuable information in this report that is completely for free; actually, are the first two chapters of the eBook. It`s just because I really want you to

Google AdWords and the "Google Slap"

If you plan to start an advertising campaign using Google AdWords and you spend much time at all on Internet Marketing forums and blogs, you have probably heard of people getting hit with the "Google Slap," and wonder if this will happen to you. Ever wonder exactly what a "Google Slap" is?
Basically, it is this - Google rates your AdWords ads based on how many clicks they get, plus the relevance of your keywords to your ad and your landing page. This rating is called your "Quality Score." If your keywords do not match your ad and your landing page, you will receive a low Quality Score. And if your ad is not getting clicks, Google will also lower your Quality Score.
If your score is low, Google might disable your low-performing keywords and ads. But the most common way advertisers get "slapped" is by having to bid a higher amount per keyword in order for their ads to show. In other words, the higher your Quality Score, the less you will have to pay per click. The lower your Quality Score, the bigger the chance that you will be required to up your bids in order to trigger your ads.
What does this really mean to you as an AdWords advertiser? If you are required to pay more than the actual going rate for keywords, you will still get clicks and still make sales, but since you are paying more per click, you will make less profit than you could be.
How do you keep from getting slapped? Take the time to do good keyword research. Then write ad headlines that include your keywords, because seeing the just-searched-for keywords will grab the attention of the readers. Next, write an attention grabbing ad that is oriented to the reader. Do not tell the reader about yourself or your company, tell them what great benefits they will get if they click your link.
Finally, make sure that your landing page matches and relates to your ad and keywords. If your keyword is "Bicycles" make sure that your ad is about bicycles and what great prices and guarantees and benefits the reader will get from your bicycles, and then be sure a click will take the reader to a landing page about bicycles, not a page about bicycle helmets or bicycle shorts.
So if you are about to start your first campaign, spend some time writing your ads and try to use good copywriting techniques. Make sure your keyword relates to your headline, which relates to your ad body, which relates to your landing page. Do this and you will get a good Quality Score. More importantly, you will get click-throughs and you will make sales. And you will not get "Google Slapped."
If you want to make money online and send lots of AdWords Traffic to your website or offer, take the time to learn the best ways to use Google AdWords. A good AdWords Guide can help you get your first campaign started the right way, and can save you a lot of money. I know from personal experience, starting your very first campaign can be rough. And don't we all either know someone or have friends who know someone who has lost a ton of money on AdWords?
That's why a good AdWords Guide is something you need - driving traffic with AdWords is easy - making money is a whole lot harder. I've reviewed six good, money-making AdWords Guides on my web site AdWords Guide - Reviews -- a couple of the guides are oriented to beginners, several can be used by beginners and also more advanced advertisers, and all are quite good. Find one that works for you and get started on your first campaign!

New Features in Google AdWords

The Google AdWords development team has been busy, and over the past few weeks have launched some interesting features for pay-per-click managers. In this short article, we'll take a look at these new features.

Minimum Bid replaced by Estimated First Page Bid

Previously, you might have had some keywords inactivated by Google due to a minimum bid that was too low. Their calculation took into consideration click-through-rate and quality score, and made a determination about the smallest bid they would allow for your keyword to be eligible to show. That has now changed.

Instead, Google is helping advertisers to focus on what bid is required to keep ads appearing on the first page of results. At the keyword level, this information is displayed in the Status column, but only if your bid is too low. When setting up the columns for a keyword report, there is also now a check box to display the estimated first page bid for every keyword.

This change has a couple of impacts; first, it means that long tail keywords won't be deactivated due to a low CTR. Secondly, it makes it easy to see keywords that are at risk of dropping onto the second page of results.

Build Your Own Display Ad

The idea here is to allow advertisers to create their own graphic ads to use with Google's site targeting capability, without the need for a professional graphic designer. I like the idea - site targeting is something that more companies should be experimenting with.

However, after a few trial runs with the ad builder tool, I'm not convinced that it will get widespread use by PPC management practitioners.

Here's why:

1. The number of templates is fairly limited (about 50).
2. The tool requires image files to be a max of 50kb, which is probably not typical for company logos or stock imagery. So, the user will have to know how to re-save their image at a lower resolution.
3. The tool doesn't seem to do a very good job at resizing uploaded images to fit properly in the ad space. As a result, my designs using the tool looked very amateurish.
4. The tool only deems to create ads in two sizes, which does not include the popular 120x600 (vertical banner), and 468x60 (horizontal banner). It's entirely possible that Google will expand the functionality and ease of use of the tool, but right now, I think these limitations give it very limited appeal.

Additional Note - at the time of writing, none of these changes had been incorporated into AdWords Editor. Google advised me to cease using features inside AdWords Editor that no longer apply (such as the advanced bidding option to increase all bids to the minimum for a keyword to be active), since it wasn't clear which keywords would be affected and how.

Search Results Now Differentiate Google and the Search Network

Hopefully you already have separate campaigns for Search and Content match types to optimize Google AdWords results.

Now Google has increased magnification one more level and is separating results for Google Search and their Partner Network as separate numbers. Google Search are simply searches performed on Google's site. Search partners include AOL, Ask.com, and many other search sites around the web, who run a search box 'powered' by Google. Smart marketers will begin to run separate campaigns for Google Search and the Partner Network. (Hint: Google's free tool AdWords Editor is great for copying and pasting campaigns.) The option to enable or disable Search Network is under Campaign Settings.

Mat Greenfield has been in web marketing since 1996. He is recognized as a website conversion and pay-per-click management expert by a number of industry organizations including Register.com, Constant Contact, and Inside Sales.com. He is a web marketing consultant, author, and trainer, and has worked with companies such as Novell, BugTrack, and Franklin Covey. Get more info at: http://www.conversionresults.com

The Competition Intensifies For Google AdWords

The Google AdWords development team has recently released a new set of tips and strategies that can help online marketers develop and shape their campaigns into a streamlined income generating machine. This is mainly because of the stiffer competition inside the program because of the general increase in the number of AdWords campaigns online today.

AdWords has become a marketing tool that is used not only by online businesses and marketers, but also by small mom and pop operations, brick and mortar stores, and even political entities. This increase in the number of Google AdWords clients has made it harder for the traditional Google AdWords clients.

According to the Google AdWords team, experimentation is one of the most effective ways to get the best and most optimized campaign possible. Most marketers fail to do this and that has become a source of stagnation for a lot of campaigns.

Unlike free marketing techniques like using social networks or online forums and discussions, Google AdWords is paid advertising and as such, should demand more of time for customization and optimization to get the most out of each campaign. Click through and conversion rates are how you can see if you are getting what you want from each campaign.

The Google AdWords blog also advises marketers to stay ahead of their competition by monitoring new trends and niche trends via tools like Google Alerts. Being quick to respond to these new ideas can help generate more interest in your campaign and enable you to capitalize on every possible opportunity.

Marketers are also advised to customize and personalize their campaigns by using the tools available. A marketer can not only dictate the text content of each ad unit but can also change its color scheme, templates, and even add media like images, videos, or logos. This makes sure that a consumer will remember your ad and it can even add credibility to your ad units.

New tools are available for Google AdWords users and they can truly help you succeed. These tools are generally free to use and offered to increase your sales and click through rates. It is in Google's interest to ensure your campaigns' success because a good campaign also generates greater profits for them.

In this period of recovery, good marketing counts for a lot, so make sure you use all the necessary tools and techniques to help you achieve your goals in advertising through Google AdWords.

Using Google AdWords in Online Advertising Campaigns

When it's time to start driving traffic toward a website there are plenty of options for advertising. One of the most powerful and cost effective methods involves using Google AdWords. Although a seemingly simple advertising option, it does get the results publishers are after.

Google AdWords is one of several advertising vehicles offered by the company behind the Internet's leading search engine. It relies on text-based advertising to drive traffic toward websites and help publishers realize the conversions they are after.

AdWords is a little different than advertising in the offline world. Rather than having to pay for an advertisement that may or may not produce results, this prospect costs money based on performance.

Although it requires a small one-time fee for activation, it then operates inside the confines of a budget advertisers are able to set themselves. Advertisers pay out based on the quality of their ad and the number of clicks they receive from people interested in seeing what an advertiser has to offer. This is called pay-per-click advertising, but in Google's case advertisers are able to set how much they are willing to pay per each click.

Creating an ad for this Google advertising option is a fairly simple undertaking. All it involves is creating a headline and a few lines of text that include the display and destination URL. The most important factor of this type of advertisement is the keyword or keywords used. These words largely determine the placement for the advertisement.

AdWords works by matching an advertisement's keywords with websites or search pages that match up to the cues provided by the words themselves. An advertisement with the keywords "camera equipment," for example, might appear on websites that offer news about camera products or tips for photographers. It might also appear on a results page when a Google user searches the term "camera equipment."

Google AdWords is a powerful choice because of the targeting it provides and the potential traffic it can use. Google is a heavily trafficked search engine. The exposure that can be provide through the use of AdWords is hard top considering the financial exposure involved with the ads themselves.

When a cost-effective online advertising method is desired, Google AdWords delivers an option that can provide results. This is a highly useful tool for gaining traffic and potential conversions.

Getting Google AdWords to Work For You in Your Current Market - How to Get 1,000 Visitors a Day

When it comes to getting a lot of visitors to your site in the market that you are working in you are going to have to make sure you focus on using Google AdWords in your market. In this article I want to show you exactly how you can get 1,000 visitors a day to your site with this source so you can maximize the amount of money you are making.

Why You Need To Get 1,000 Visitors A Day With Google AdWords...

When it comes to making a lot of money in the market that you are working in you need to realize that you are going to want to be able to get about 1,000 visitors a day to your site. The reason that you want to make sure you can do this is because if you can, you will massively increase your chances of making a lot of money.

1,000 visitors a day is a threshold that most people never get beyond but the ones who do end up making a lot of money online in most cases!

The other reason that you are going to want to get 1,000 visitors a day to your site is because you can build a massive newsletter list in the market that you are in! The great thing about getting that many visitors to your site everyday is the fact that you can get hundreds of people a day to signup for your newsletter.

The bigger the list you build, the more money you can potentially make from promoting affiliate products and other things that will help you increase your profits.

Here Is How You Can Make This Happen In The Market That You Are Working In Right Now...

First - You have to make sure you focus on making this your primary source when you are starting out in the market that you are working in.

The reason that you are going to want to make sure you do this is because if you make it your primary source you are going to get a lot more visitors to your site from it.

When you focus on mastering one source in your market you will have a lot more success than if you focus on trying to get visitors from dozens of different sources when you are starting out.

Second - You are going to want to make sure you focus on using the Content side of Google AdWords.

The reason that you are going to want to do this is because you can get more traffic to your site if you use the Content Network versus if you use the Search network.

Google AdWords Content Network Secrets - Why You Should Make This Your Primary Traffic Source

You have to realize that if you want to get more visitors to your site and make more money doing what you are doing you are going to have to invest your time in one source that will make this happen for you. In this article I want to show you exactly why you should be focusing your time on the Google Content Network verses the other sources in your market that can give you traffic.

How You Can Apply The 80/20 Rule To Getting More Visitors...

When it comes to getting more visitors to your site you have to realize that there are going to be dozens of sources in your market that you can use. But the problem with this is the fact that only about 20% of them will actually work to make you a profit.

So what you have to do is spend 80% of your time on the top 20% of the sources that are in your market. That means you are going to have to start out with one source that will be your base for all of this.

The mistake most people make is they simply focus on the source that is really popular at the time! You have to realize that doing this will simply waste your money and time! You need to make sure you are focused on using the source that will give you the best base when you are starting out.

If you start out with a source that has no foundation and that will change every 2 months, you are going to have to keep spending all your time on it to get more visitors to your site and you will never get any momentum.

That means you are simply going to keep doing what you are doing to try and get the same results that you got in the past.

Here Is Why You Need To Make The Google Content Network Your Primary Source Of Traffic When You Are Starting Out...

Reason #1 - You can get more visitors to your site from this source than other ones in your market.

The bottom line is that you can get a massive amount of visitors to your site from this source if you know what you are doing! Not only that - it is growing all the time!

Reason #2 - It is really easy to use once you learn how it all works.

If you want to get started out with a source that will give you massive amounts of traffic in no time flat, then you need to start out with this source because it is really easy to use and setup.

So make sure you focus on making the Content Network your primary source of traffic and then build out from there.

Penny Per Click Google AdWords Review - Does it Really Work?

With all the hype and deals and "make millions of dollars overnight" the Internet sometimes feels like a vast land of nonsense and fly-by-night offers. These offers sound great, but do they help you? Is it worth your time and effort to even look into them?

There are some very experienced, smart people that spend huge amounts of time configuring ever better ways to make money online. Some of them, in my experience, work wonderfully. Other offers are better left alone. This is what my 10 years of Internet marketing trial and errors have taught me.

This article is a review of my experience testing out the reality of getting one cent per click Google AdWords. Right upfront, it can work if your service or product is sold on a national rather than a local scale. If you are selling home cleaning services in your local area you're better off taking the time to earn links from as many local websites as possible. Why? Because nobody in Alaska is interested in getting their house cleaned from you if you work in Toronto, Canada.

On the other hand, if your cleaning business has a shippable product, such as a new improved floor mop that speaks when some floor dirt has been missed, that is a different story. This product can be sold on a global scale.

But for most of us, we want to get lower-costing Google AdWords clicks, and if we can get them for a penny per click, that would be fantastic. Again, it is possible. It takes about one solid day to set it all up, and you will need a moderate amount of experience about keywords and a normal amount of writing experience. If you have problems sending an email or linking a URL to your website, then you will need to get some help. It is all quite simple if you understand the format.

Getting Google AdWords at a penny per click might produce a large amount of clicks, or people clicking to your website, but it might not always create useful clicks. If 2000 people click to your website but only 1 of these clicks is actually from a targeted potential buyer, all the other 1999 clicks are for nothing. If you receive 2000 Google AdWords clicks for a penny per click (20 bucks cost to you) and you sell a product for $40 - it can be worth your time

We also must keep in mind that when someone goes to your website, based on these potential Google AdWords penny per clicks, if your website doesn't convert your visitors, in other words if your website is not professional enough or convincing enough to sell your product or service, all the clicks in the world, whether a penny or not, will never make you a dime.

Conversion is extremely important for any cost per click system. Facebook has a cost per click system and Google can be used for a penny per click (if done properly) and the possible clicks to your website may be gigantic - but converting your visitors to trust you and to take action is the REAL bottom line.

If you visited a website selling a high quality dog grooming brush and the website lacked a photo of the dog brush, with no guarantee, and no contact information would you take action to purchase the dog brush?

Of course you would not!

Conclusion: Getting Google AdWords for a penny per click is possible and it can be extremely profitable for your service or product. Test it out on a small scale first. If it works, think big.

Are AdWords Campaigns Worth the Buck?

There are a number of techniques for driving traffic to your web site. The best known system for gaining traffic, however, is without a doubt Google AdWords. Google AdWords allows you to bid on keywords and pay when your ad is clicked from a Google search result or one of the many web sites that displays Google AdWords. But are AdWords campaigns really worth the money?

Low Cost. One definite benefit to AdWords campaigns is their relatively low cost. Since you can set and adjust your maximum bid anytime, it makes it easy to control your ad spending through the system. If you have a narrowly focused niche or have really done your keyword research well, it is possible to build a successful campaign with very little investment.

Targeting. Another key benefit of AdWords is its precise targeting. Users are already searching for the keywords you select or visiting web pages that contain those keywords when they see your ad. As a result, you can be relatively certain that they fit your demographic or are at least interested in your product or service.

Instant Traffic. AdWords are great for new web sites. It can often take anywhere from four to eight weeks for a new web site to show up in search engine indices. If you need traffic right away, AdWords is a great way to make sure your URL is close to the top of the search result for your keyword. They are a simple method for giving your site an instant boost in traffic.

Keywords. One of the drawbacks of AdWords is that to really be successful you need to select popular and relevant keywords. This is not as easy as it may sound. There is an art to selecting appropriate keywords and an inexperienced marketer may waste money on ineffective keywords while learning the ropes. Of course, you can hire a search engine optimization specialist or online marketing professional to help you select pertinent keywords, but that will drive up the cost of your AdWords campaigns.

False Expectations. Another drawback is that AdWords can lull you into a false sense of security. It is tempting to look at the traffic from AdWords and decide that you can optimize your web site for better search rankings later. The problem is that you will end up paying for your traffic indefinitely. It is always better to acquire traffic from organic searches rather than buying it.

Vulnerability to Illegitimate Use. Finally, most studies have shown that very few search users actually click the ads. There have also been numerous reports and allegations of fraudulent AdWords clicks. As a result, you might end up paying for hits that do not actually generate traffic to your site. Unfortunately, such activity can be hard to spot and prove so most marketers just write it off as part of the cost of an AdWords campaign. That makes AdWords less valuable on a purely cost basis.

So are AdWords campaigns worth the money? The answer is "it depends". If you have a new site and need an instant traffic boost, then yes, AdWords campaigns can deliver that for very little money. However, you should not rely on them solely. Work to optimize your site and build your organic search traffic. You also need to realize that there will likely be a percentage of click fraud. Not every dollar you spend will bring you relevant click-throughs. If that is a deal breaker for you, then AdWords campaigns are definitely not worth the money. Finally, the most valuable campaigns are those based on well thought out keywords. If you have experience with Search Engine Optimization (SEO) and selecting keywords, then an AdWords campaign will likely be worth the buck. However, stabbing blindly at keywords will likely just waste a lot of money.

Google AdWords Content Network Secrets - How to Use the Managed Placement Tool to Get More Traffic

One of the best things about the Google AdWords Content Network is the fact that you can actually tell Google which sites you want to run your ads on! This is a great feature that you need to make sure you use when you are trying to get visitors to your site with this source. In this article I want to show you exactly how to use this feature in your market so you can maximize your traffic.

Why People Target The Wrong Sites With This Tool...

One of the mistakes people make when they are trying to get more visitors to their site with the placement tool is that they focus on using the wrong sites! They think that if they can get their ads on the sites in their market that will give them massive amounts of traffic they will somehow make a lot of money.

You have to realize that some of the worst sites to use for advertising in your market are the ones that get the most amount of traffic! The reason for this is because of the fact that they are usually getting un-targeted visitors to their site.

In most cases, the sites that get the most amount of visitors online are the ones that usually get the most broad based people coming to see what they are selling. That is not a bad thing for the site owner as they are probably making a lot of money from those visitors.

But if you are trying to target that site for advertising, you have to realize that you are not going to likely make much money off the visitors you get to your site from those ads.

Here Is How To Use Managed Placements The Right Way...

First - You have to make sure you focus on targeting the smaller sites in your market that you know attract high quality levels of visitors.

The reason that you need to do this is because you will get really high quality levels of people to your site that will likely go on to buy what you are selling.

Second -You have to make sure you test out hundreds of sites in your market to see which ones are going to work the best.

You are going to want to make sure you can test out hundreds of sites in your market so you can figure out which ones are going to make you the most amount of money. Then you can get rid of the ones that don't work and spend more money on the ones that do work.

Make sure you use these strategies when you are first using the managed placement tool in AdWords.

Getting Traffic From the Google AdWords Content Network - Easy Ways to Find Sites to Run Your Ads On

When it comes to making a lot of money and getting a lot of visitors to your site with the Content Network in your market you have to realize that the best thing you can do is make sure you find the right sites. The better job you do at finding the right sites, the more visitors you are going to get and the more money you are going to make. In this article I want to show you exactly how to make this happen in your market.

The Biggest Mistake People Make With This Source...

When it comes to getting more visitors to your site from the Content Network you have to realize that the one thing you are going to have to make sure you do is focus on getting your ads on sites that will send you visitors who will buy from you.

When you are using the Content Network that means you are going to have to make sure you focus on finding sites in your market that are running AdSense ads. That is how Google will syndicate your ads within your market.

They will take your ads and run them on sites in your niche market that have agreed to run AdSense ads. So you have to make sure you are running your ads on the right sites so you can maximize your traffic and conversions.

Where people end up making a massive mistake is when they let Google pick the sites they think your ads should be running on! You have to realize they can pick for you, but you can do a lot better job as you know exactly what you are looking for.

Here Is Exactly How You Can Find Sites In Your Market To Run Your Ads On...

First - You have to make sure you are focused on finding sites that are not made for AdSense ads.

You have to realize that there are a lot of sites out there that people have created simply to get people to click on the ads so they can make money! When someone clicks on your ad that is running on a site in your market, the site owner will get paid a percentage of the money you pay Google on a per click basis.

So people will sometimes create sites and simply load them up with massive amounts of banner ads. So make sure you stay away from these sites.

Second - You have to make sure you are focused on finding sites in your market that are selling things to the visitors that they are attracting.

The reason that you want to make sure you do this is because you will have a greater chance of getting those visitors to buy from your site as well.

How to Find Good Google AdWords Keywords

Keyword Tools: Keyword tools can save you a lot of time finding keywords. Simply type in some keywords and the keyword tool will come up with related keywords. Good keyword tools are the Google Keyword Tool, wordtracker.com & Market Samurai.

Brand Names/Companies: People are going to be searching for brand names in your industry which make them a great source of keywords. If you're in network marketing like me, a good source is mlmrankings.com and npros.com

Books: Go to your local bookstore or an online bookstore such as Amazon and go through books that are related to your industry. Both the name of the book and the Author(s) of the book are potential keywords.

Other Products: This can be any other products related to your industry whether they be physical or digital. Again, Amazon is a good place to look but also try ClickBank.com or even eBay.

Gmail: Chances are that you are signed up to many online newsletters and email lists that are related to your industry. Also, when you are reading an email, ads that are related to it will display above the email which could also lead to a source of keywords.

Industry Websites: Not only can the websites themselves be great keywords, but you will be able to find tons of other stuff on these websites that could become keywords. alexa.com & quantcast.com are both good resources for websites.

Keywordspy.com: This website just feels to much like cheating:). You know those industry websites? Put them into keywordspy.com and it will show you what keywords those websites are using. You can also use this for competitor websites.

Industry Magazines: Similar to industry websites. There will be tons of websites and products listed in these magazines that you can use for keywords. The big difference is your competitors probably haven't thought of looking in a magazine for keyword ideas.

Gurus/Leaders: People like to know who the best are and find more about them. Take advantage of this and include them in your list of keywords.

Search Engines: And finally we have search engines such as Google itself. With the keywords you find from an industry magazine for example, you can research it on Google and come up with further keywords.

Final Tips

What I've listed in this article is more than enough for you to start building a large list of keywords. But if you get creative you can probably find heaps more.

Book Review - "The Ultimate Guide to Google AdWords" by Perry Marshall

"The Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes" by Perry Marshall is a phenomenal book. The book is well written, well organized and easy to follow. The information is action packed and leads you step-by-step in creating your own profitable Google AdWords account.

In his book, Mr. Marshall provides great tips and insights. Some of the key things you will learn include:

1. How to Build Your Very Own Google Campaign from Scratch - the Right Way. You will learn how to tell if a market is for you. You will see how to set up your campaign and tweak it for maximum effectiveness.

2. How to Pay Less and Get More Clicks - See how to organize your campaign and use split testing to determine which ads are producing the best results. Find the best keywords and how to eliminate keywords that aren't working.

3. How to Develop High Quality Keyword Lists and how to Craft Killer Headlines - Perry will teach you how to "research" keywords and get rid of visitors who waste your time. You will also discover how to write "killer" ad copy that grabs your visitors attention and begs them to click your ad.

4. How to Develop Your Very Own "Unique Selling Proposition" (also known as USP) - Discover how to create your very own USP. Perry will teach you how to create a "catchy" one sentence USP that tells customers what separates you from the competition and why they should do business with you.

5. How to Measure Performance - You will learn how you can track performance for your ads. Find out which ads are making your cash register ring and which ones are draining your bank account. Discover how much it costs to acquire a new customer and what your "visitor value" is.

6. How to Beat Your Competition - Learn how you can stay one step ahead of your competition, even in a tough competitive category. You will learn how you can increase your campaign effectiveness by marketing offline, creating an email campaign and building a "back end" sales funnel.

7. And so much more!

I can truly say that this 306 page masterpiece is one of the top 3 business books I have ever read. If you are trying to establish or improve your online presence, you need to pick-up a copy of this book. You will get back your $24.95 investment (retail price) in no time.

Google AdWords - Our Big Budd

Though it can be complicated understanding what Google really wants from you when it comes to your ads it can be made quite simple if you look at it from Google's perspective.

Firstly Google is basically a 'buddy' that people go to for information. Google is that friend who tends to 'know about everything'.

Now when people go to their buddy they ask a question and since their buddy has been all night looking around for the best people in the neighborhood he can give pretty good directions to the guy they should go and talk to.

Now when it comes to adverts there are people who pay our buddy to tell people about them when they come knocking for information.

With this model I can explain to you some pretty simple things that are necessary for your AdWords account to produce wonderful results.

Relevancy:

All this means is that your website & advert are relevant to the keywords you've chosen. If you've chosen 'make money' as a keyword when your advert links to a website about dog hair shampoo then that's going to pose a slight problem for our buddy isn't it.

Could you just imagine the conversation.

"Hey Google, how're ya doing, was just looking around for a way to make money. Know anybody?" Says little Timmy.

"Sure here's a list of guys I know who could help you out, oh and here's another couple of guys who I think are the best" replies Google handing over a few sheets of paper.

"Thanks a tonne buddy!" And off Timmy goes. Now because Timmy knows that Google wouldn't lie he goes to one of the 'best guys' and what does he find? A house where the owners are trying to sell him dog hair shampoo.

How do you think this looks to Timmy, now do you think Timmy is going to trust Google's 'best' guys or even his normal list anymore? Nope didn't think so.

Just because you want more keywords to cause your ad to appear more often doesn't mean that it's going to work. In fact Google most probably run your ad at all. Pick words that are relevant.

Click through rate: 

With this Google obviously wants to put ads that have people clicking up first because if they're not clicking on the ad then why should they keep telling people that ask them about your keywords about you?

If you notice that your ad-copy doesn't work then just re-write it. There's really no use doing what doesn't work again and again and again...Well unless that was the point of the campaign in that case great job!

Cost per click:

Why the cost per click differs so greatly is because there are certain keywords that are so generic that you will have major corporations bidding against you.

Just ask any online marketer how much the keyword 'money' will add to your cost per click. After a look of slight surprise you'll probably get laughed at.

What Google wants you to do is refine your keywords. Find out exactly who your niche are and then start researching what they would search about more often than not then use those words.

Remember that rays of sunlight falling on a pile of shredded paper do nothing but focusing the same rays causes the paper to burst in to flames.

Focus on you target demographic and watch your sales explode! 

If I were to go at this moment into what graphics you should use for your banner ads we'd be here for the next two days so I'll leave that for another article. For now though this covers the main issues that our big buddy has with ad campaigns.

Happy marketing & remember our buddy's trying to help so make it easy on the big fella.

If You`d like to Learn More about Internet Marketing Please Feel Free to Visit http://www.Delta14.com to Download Your Complimentary Video Series.

Beating AdWords, is Google Slapping You?

Learning about Google AdWords isn't easy but it's worth it. Learn the facts that shows you the importance of bidding the correct bid in your correct niche market. Google AdWords is charging some people $10.00 per click, The bid is the amount you're willing to pay per click, per thousand impressions, and per acquisition. Every time your ad is eligible to appear, an auction takes place between different ads. Your bid is the key factor to whether or not your ad gets show and what position will it be shown.

Ranking on the Search Network:

Ads are ranked on search pages based on a combination of the matched keyword's CPC bid and Quality Score. Quality Score is determined by the keyword's click through rate (CTR) on Google, relevance of ad text, historical keyword performance, landing page, and other relevancy factors. Having relevant keywords and ad text, a high CPC bid, and a strong CTR will result in a higher position for your ad.

Ranking on the Content Network:

Ads are ranked on content pages based on the ad group default bid (when there aren't more specific bids that apply), the ad's past performance on this and similar sites, and the landing page quality. However, if you've set a Content bid or a bid for a specific placement, these will overrule the ad group default bid when your ad runs on the Content Network or the placement you've selected. These more specific bids affect your ad rank, so you might consider increasing bids for placements on which you'd like to rank higher.

Bidding Options

Depending on your advertising goals and how closely you want to monitor and manage your bids, you can choose one of several different bidding options.

Focus on clicks: Cost-per-click (CPC) bidding

In campaigns using this bidding option, you set a CPC bid for each ad group or keyword in your campaign. Your CPC bid refers to the amount you're willing to pay for a click on your ad when the ad appears on Google or one of our partner sites.

With CPC bidding, you pay only when someone clicks on your ad. CPC bidding is recommended if you're mostly interested in getting traffic on your site. You have two options for CPC bidding:

Automatic bidding: You set a daily budget, and AdWords works to bring you the most clicks possible within that budget. If you like, you can set a CPC bid limit to ensure the AdWords system doesn't bid more than a particular amount.

Manual bidding: As with automatic bidding, you pay only when someone clicks on your ad. However, this option lets you control your own maximum CPC bids. You can set bids at the ad group level, or for individual keywords or placements.

Focus on impressions: Cost-per-thousand impressions (CPM) bidding

In campaigns targeted to the Content Network, you may choose the CPM option. Instead of bidding and paying only for clicks, you can choose to bid for impressions on your ad, and pay for every thousand times your ad appears. If you're mostly interested in branding and getting ad visibility, we recommend choosing this option.

As with manual CPC bidding, you can set bids at the ad group level, or for individual placements. For example, if you find that a particular placement is more profitable, you can raise your bid for that placement.

Note that when CPC and CPM ads compete with each other in the same Content Network auction, the AdWords system uses a system of effective CPM, or eCPM, to compare and rank the ads. For cost-per-click (CPC) ads, the AdWords dynamic ranking system considers the bid, clickthrough rate (CTR), and other relevance factors. The resulting number is the ad's eCPM, or effective cost per 1000 impressions.

CPM ads are ranked for display according to their CPM bid, competing with other CPM ads and with CPC ads. A CPM ad always occupies the entire ad space, with either an image ad or other multimedia ad, or an expanded text ad. For this reason, you might wish to bid higher for CPM ads than you would for CPC ads.

Focus on conversions: Conversion Optimizer

This bidding option enables you to specify a maximum cost-per-acquisition (CPA) bid for each ad group in your campaign. The Conversion Optimizer uses your AdWords Conversion Tracking data to get you more conversions at a lower cost. It optimizes your placement in each ad auction to avoid unprofitable clicks and to get you as many profitable clicks as possible.

Using historical information about your campaign, the Conversion Optimizer automatically finds the optimal equivalent cost-per-click (CPC) bid for your ad each time it's eligible to appear. You still pay per click, but this feature can decrease the need to adjust your bids manually.

Your campaign must meet the following requirements in order to begin using the Conversion Optimizer:

AdWords Conversion Tracking must be enabled.

The campaign must have received at least 15 conversions in the last 30 days. The Conversion Optimizer requires this conversion history in order to make accurate predictions about your future conversion rate.

The campaign must have been receiving conversions at a similar rate for at least a few days.

Note: Since you set a maximum CPA with the Conversion Optimizer, it's normal for your actual average cost per conversion to be lower than the maximum CPA bid you set.

Impact of Bids on Ranking

Your bid helps determine your Ad Rank. Increasing your maximum CPC can improve the position of your ad.

You always pay the lowest amount possible for the highest position you can get given your Quality Score and CPC bid. To find this amount, we divide the Ad Rank of the ad showing beneath you by your Quality Score, then round up to the nearest cent (we show this part of the formula as "+ $0.01" to keep things simple).

For search pages, Ad Rank is calculated by multiplying the matched keyword's CPC bid by its Quality Score. 

For content pages, Ad Rank is calculated by multiplying the ad group's content bid by its Quality Score.