My First Website - AdWords

Search engine optimization or SEO is a very popular method to bring traffic to any website. This method, if successful, can bring free traffic from search engines like Google, Yahoo or Bing. The disadvantage of this method is huge competition for many keywords and unpredictability of ranking algorithms. The effects of SEO activities are not immediate and there is no guarantee for success. Fortunately, there is an alternative way to bring traffic to any website regardless of the competition.

Google runs an advertising system where advertisers can create ads which can be displayed at various places. The most desired advertising place are search results. When Google displays results for particular search phrase it displays relevant pages on the left side and related ads on the right one. The beauty of this system is that all displayed ads are related to the search phrase. This is a big advantage because whoever sees the ads sees something that is related to what he is searching for. Of course, the ads are displayed because AdWords users have specifically targeted these search phrases. All AdWords users have total control over where and how the ads will be displayed.

AdWords advertising is useful when you are willing to invest some money to get quick traffic to your website. If your site is new then it is probably not present yet in the search results. And even if it is present there it may not appear on the top of search results. Therefore, you need some quick way to attract visitors to see your offer.

The disadvantage of this advertising system is that you have to bid for each keyword. The one who offers more money can have ads on top positions. The same as with search results and the number of clicks applies also to the AdWords ads. The higher you are the more visits you will get. But in order to be on the top you have to pay more than other advertisers. In some competitive market niches this means that you will have to pay few dollars or even more for each click on your ad. If you are selling expensive stuff then this is probably not a problem but in many cases your advertising budget will be limited.

AdWords is a fantastic system for online advertising. In addition to web search you can advertise on many user websites where owners have published Google ads. This system for publishers is called AdSense. The combination of web search and user pages provides a great platform to get targeted visitors to your website.

An example of AdSense ads is the Empty Vacuum website. The origin of these ads is the AdWords system where advertisers have chosen to display their ads on user pages. Google takes care to display ads related to various legal topics.