One of the best things about the Google AdWords Content Network is the fact that you can actually tell Google which sites you want to run your ads on! This is a great feature that you need to make sure you use when you are trying to get visitors to your site with this source. In this article I want to show you exactly how to use this feature in your market so you can maximize your traffic.
Why People Target The Wrong Sites With This Tool...
One of the mistakes people make when they are trying to get more visitors to their site with the placement tool is that they focus on using the wrong sites! They think that if they can get their ads on the sites in their market that will give them massive amounts of traffic they will somehow make a lot of money.
You have to realize that some of the worst sites to use for advertising in your market are the ones that get the most amount of traffic! The reason for this is because of the fact that they are usually getting un-targeted visitors to their site.
In most cases, the sites that get the most amount of visitors online are the ones that usually get the most broad based people coming to see what they are selling. That is not a bad thing for the site owner as they are probably making a lot of money from those visitors.
But if you are trying to target that site for advertising, you have to realize that you are not going to likely make much money off the visitors you get to your site from those ads.
Here Is How To Use Managed Placements The Right Way...
First - You have to make sure you focus on targeting the smaller sites in your market that you know attract high quality levels of visitors.
The reason that you need to do this is because you will get really high quality levels of people to your site that will likely go on to buy what you are selling.
Second -You have to make sure you test out hundreds of sites in your market to see which ones are going to work the best.
You are going to want to make sure you can test out hundreds of sites in your market so you can figure out which ones are going to make you the most amount of money. Then you can get rid of the ones that don't work and spend more money on the ones that do work.
Make sure you use these strategies when you are first using the managed placement tool in AdWords.
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